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Our New Brand & Why It’s Important

  • August 29, 2019
  • Blog
  • 0
Our New Brand & Why It’s Important

elderly hands clasped together


We recently launched our new ‘brand’, while many people may consider a brand simply a logo or a general aesthetic, it actually encompasses everything we do and how we interact with our clients from beginning to end.  Our brand is: the experience our clients can expect when they choose us over someone else.


We wanted our new brand to be built for our customers. The logo itself utilizes a triangle and a square, both to represent a home in a more original / abstract layout, but also to demonstrate that we think about the ‘building blocks’ of your experience. We help to create a strong trust and relational foundation from the very beginning. We partner with our clients to sell or buy as efficiently and effectively as possible.

We believe we’re different. We want to stand out as a more modern but approachable option. While that looks like utilizing a bright blue color and a modern typeface in our logo, it also means working as a team to brainstorm creative solutions for our clients and finding the best way to ‘make it happen’.

elderly hands clasped togetherNeighborhood Centric

We also believe in the importance of giving back to the neighborhoods where we live and work. All three of us have projects and causes that are an extension of who we are and what we personally enjoy. To check these out you can view our Community Partnerships page. We also bring this mentality to serving our clients. We like to get to know you. The more we know you are an art collector, or you love gardening, the more we can find the perfect place for you and your family.

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